Ana Bernad, Co-owner of Grupo Ox, Spain had a very innovative range of biosafety products  for animal health, very well supported with R&D and a technical team, and after 15 years achieved a leading position in the home market Spain, as well as in some other European, and African markets.

Internationalisation, a strategy for corporate growth that entails international diversification, was one of the main pillars of Grupo Ox.

Succes story

Grupo Ox predominantly wanted to expand into the South-East Asian region, as this was a totally virgin region for them.